What Happens When Algorithms Start Choosing Your Audience?
Introduction For years, one of the first questions in paid marketing was simple. Who are we targeting? Marketers typically identify audiences based on factors such as age, location, interests, profession, behavior, and various demographic traits. Campaigns were created based on meticulously chosen audience segments, with marketers determining who would view an advertisement and at what […]
The Rise of Phygital Marketing: Where Physical Meets Digital
Introduction For years, marketing was divided into two worlds. Experiences that consumers could see, touch, and remember were produced through Physical marketing. People could click, share, and measure the experiences that Digital marketing produced. These days, that distinction is vanishing and changing how companies attract, engage with, and win over customers. What Is Phygital Marketing? […]
