Generative Engine Optimization (GEO) : What Marketers Need to Know
Introduction Search is changing. For years, marketers focused on optimizing websites to appear higher on traditional search engines such as Google and Bing. Keywords, backlinks, technical SEO, page speed, and content quality became the foundation of online visibility. Nowadays, individuals are more frequently utilizing AI-driven tools like ChatGPT, Google’s AI functionalities, Microsoft Copilot, and various […]
